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15 June 2016

The Chinese Digital Consumer & Opportunities for British Retailers (Taunton)

 The Chinese Digital Consumer & Opportunities for British Retailers (Taunton)

  • 7 July, 14:00 - 17:30
  • Junction 24, Market Way, Bridgwater, TA6 6DF

 This event will be relevant for businesses that want to learn more information about China's consumer brands and Ecommerce. Attendees will learn about the appetite for Made in Britain premium quality products in China, the different channels Chinese consumers use to purchase them and understand how social media is becoming a powerful sales channel for foreign companies. Our experts will offer an overview of some of the challenges foreign companies face in China and advice on minimising business risks along with some practical tips on positioning and marketing your offer to Chinese consumers.  


  • Antoaneta Becker (CBBC) – Chinese Consumer Culture and The Power of Brands
  • Mark Hedley (CBBC) – The Chinese Digital Consumer and Opportunities for British Retailers
  • Xiujuan Wang (University of West England) – International students to support your business

Register here



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