It is set at the eastern end of the Isle of Purbeck, with its bay extending from the cliffs at Ballard Point to Peverill Point.
Communications
Swanage is located at the end of the Isle of 
Purbeck on the A351. The Swanage railway is used as a popular tourist attraction and has recently been connected to the rail network. The local Sandbanks chain ferry gives easy access to the town of Poole from the Poole Hinterland via Corfe Castle and Studland.
Commercial land
Between 1994-10, 0.3 hectares of land have been developed in Swanage. The total area of land with permission or allocated in local plans is 1.2 hectares.
The Victoria Avenue Industrial Estate, including the Purbeck Business Centre, is located off the main A351 into Swanage. Prospect Business Park is a new estate offering L/C Land for sale for commercial development as a whole or in parcels from 0.29 acres (0.12 HA) upwards.