Aerial view of BCP

dorset ambassadors

Help us champion and promote Dorset as a place to live, work and invest. 

Dorset is home to a wealth of sector-leading, national and international businesses, many of whom are headquartered here. There is a strong culture of enterprise and innovation within the area and employers have access to a skilled and well-qualified workforce. 

The local environment provides the opportunity of living and working in one of the most desirable locations in the UK, featuring the Jurassic Coast World Heritage Site, vast areas of outstanding natural beauty and award-winning sandy beaches. 

Dorset’s locational advantages derive from its strategic position at the centre of the South coast of England. It has excellent road and rail links to London, two commercial ports and the growth of Bournemouth Airport for business and leisure travel all add to the location’s ease of connectivity within the UK and abroad.

Dorset benefits from world class education establishments in Higher and Further Education including Bournemouth University, Arts University Bournemouth, AECC, Bournemouth and Poole College, Kingston Maurward College and Weymouth College. 

Dorset Ambassadors are business people from all sectors across Dorset, who are passionate about being located and doing business in Dorset. Also represented are Local Authorities, partners and stakeholders. They share a belief that further economic growth, more high-quality jobs and improved skills are good for Dorset businesses and residents.

Dorset Ambassadors are prepared to volunteer their valuable time, by highlighting the opportunities that arise from doing business in Dorset, to help grow the economy and increase prosperity locally. 

What is the purpose of the Dorset Ambassador Programme?

Promote Dorset  
To promote Dorset as a place to live, work and invest to other businesses, key stakeholders, and investors within Dorset, around the UK and overseas via social media, inclusion of content on company websites, at events, conferences, meetings.

Inspire Others
To inspire other business leaders, stakeholders, partners, and young people to remain in Dorset, grow their business and increase inward investment to the region.

Influence local and regional decision making
To provide the breadth and depth of direct business engagement and ensure the best business representation in local and regional decision making. 

Encourage Business Growth and Inward Investment
To assist the Invest in Dorset team with requests for information regarding potential investment opportunities in their sectors and contribute to the biannual reviews of the Invest in Dorset propositions.

What are the benefits of being a Dorset Ambassador?

  • Invites to regular events to connect, collaborate, and network with other Dorset Ambassadors including businesses, Local Authorities, HE and FE, partners, and stakeholders 
  • The opportunity to shape the future of Dorset by having input into initiatives to increase business growth and inward investment
  • The opportunity to work with Dorset Careers Hub which brings employers, colleges, and schools together to transform careers education
  • Influencing local and regional decision makers to secure the future of business growth and inward investment in Dorset and the surrounding regions
  • Individual and business profiles included on a dedicated Dorset Ambassador page on the Dorset LEP website
  • The opportunity to have the business featured in the Dorset LEP Stakeholder newsletters 
  • The opportunity to curate and co-host events with the Dorset LEP team
  • Regular communications from the Dorset LEP team including brand and communication guidelines

If you're interested in becoming a Dorset Ambassador or for more information about the role contact


Presentation slides from Dorset Ambassadors Business Forum 17 April 2023 (PDF) 

Meet our Ambassadors